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Search Engine Optimization is about helping search engines understand and present content
On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.
Link building is when you get other websites or blogs to link to your site's page in order to improve your search engine rankings.
Paid search is a form of digital marketing where search engines such as Google and Bing allow advertisers to show ads on their search engine results.
Off-page SEO, also sometimes called off-site SEO, is the practice of improving your site's popularity.
A great combination of Google's Organic Search and Maps is Google Places. This is an ideal place for the firms to promote their business
OK, so this one’s kind of complicated… just kidding. SEO stands for Search Engine Optimization. You engage in SEO when you attempt to get a page to rank higher in a search engine’s SERPs (search engine results pages), with the ultimate goal being to increase organic (unpaid) traffic to that page.
Great question! Keyword research helps you determine the keywords for which you should optimize the current and future pages of your site. For example: if your new small business sells employee scheduling software, but you discover that “employee scheduling tool” has higher search volume and lower competition than “employee scheduling software,” you might want to change the copy on your website to reflect that. Keyword research is a way of determining which queries people are entering into search engines so you can publish pages that will show up as results for those queries.
Think about it this way: the internet is made up of two things—content, and links between content. When search engines first started indexing web pages, they needed a way to determine which pages were most relevant to certain queries—a system of ranking. The quality and number of backlinks pointing to a page immediately became a factor in determining that page’s rank. Backlinks represent a vote of confidence from one site to another. The more quality backlinks your page earns, the more valuable it is in the eyes of the search engine, and the more likely it is to achieve a high ranking.